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Wealthy Chinese tourists are expected to spend a billion pounds on luxury goods during the sales, it emerged yesterday.The booming ‘Peking Pound’ has accounted for almost a third of post-Christmas purchases of high end goods such as Burberry, Mulberry, Louis Vuitton and Gucci. Many West End stores have appointed assistants who speak Mandarin to help cash in on the massive new market.
Retail analyst Jonathan De Mello, from the CB Richard Ellis consultancy, said Chinese shoppers have taken over from Russians and Arabs as the biggest spenders on luxury items in Britain.‘Like anyone, they enjoy getting a bargain so the post-Christmas sales are inevitably an especially busy period,’ he added.‘China’s rapidly-growing economy has generated a vast new market for luxury goods. But the high taxes levied on imported Western goods in China makes purchasing these products in Britain 20 to 30 per cent cheaper for them. They are also attracted by the cachet of buying a luxury item from its country of origin.
He said Chinese buyers now account for about 30 per cent of the luxury goods market in Britain, followed by Russians, Arabs and Japanese, with British shoppers making up only around 15 per cent of the purchases. Luxury fashion house Burberry says Chinese shoppers make up nearly a third of the customers in its London stores, helping to boost sales by more than a fifth in 2010.
有数据统计，中国游客在国外的阔气程度已经达到了让老外都“目瞪口呆”的程度，光北京游客在国外的圣诞消费预期就已经达到了10亿英镑，能够夺取“中国款爷”芳心的全是让人“眼晕目眩”的奢侈品，比如巴宝莉、玛百莉、路易威登和古奇等等。许多希望奢侈店已经规定店员必须学会普通话，以此更好融进广阔的中国人的市场。
有专家分析，中国消费者疯狂购物多少也和中国经济速度增长的大环境有关，因为人民币相比以前值钱多了。就在前两天西方最著名的“拆礼物节”期间，中国游客“不负众望”成功压过俄罗斯以及阿拉伯的富豪们，成功“问鼎”在英国奢侈品最大买家称号。奢侈店零售商说：“中国游客与别的国家游客一样，同样会因为圣诞打折而疯狂购物，因为奢侈品在中国因税收关系价格过高等原因，中国游客一到国外就会比别人更疯狂的购物，因为在英国奢侈品比在中国要便宜20%到30%。此外，还是抱有一丝崇洋媚外的心理，觉得产在国外的东西肯定比国内要好，所以中国人很疯狂。”
大家一起来看看中国的有钱人是多么疯狂吧，有专家说，中国人购买的奢侈品已经占到英国市场上30%的份额了，而英国本国人仅占15%。著名奢侈品牌巴宝莉称，他们在伦敦的中国消费者数量已经占到他们总消费人数的三分之一，中国人帮助他们在2010生意红翻天，增长了20%的业绩。
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